I wonder whether Yunus Momoniat (The dirty business of shaping perceptions, August 10) paused for a moment before deciding that a lazy pot shot against public relations would play well to the frenzied Twitterati in the wake of the Bell Pottinger scandal? Or whether he felt the complexities, nuances and scruples surrounding shaping perceptions would be too difficult to communicate or too boring to make it to print? His facade slipped with "… public relations companies are mercenaries in the realm of discourse and fake news. They invented fake news as well as fake concepts such as brands and logos and all the lies that ad companies spout …". It is a binary Bell Pottinger that would’ve been proud of. Perhaps the irony is lost on him. What we most certainly don’t need any more of is agenda-driven hot air. We need a conversation about how governments should communicate, not whether they should. We need to talk about transparency and whether government consultants ought to be required to ...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.