The international picture clearly shows that with proper management, airlines can not only survive but make a profit. There is one good reason why SAA has for so long and so steadily been haemorrhaging money: bad management. Even if it is operating on a poor business model, that still boils down to poor management. So rather than treating the symptoms yet again, if I were Finance Minister Malusi Gigaba (and I’m glad I’m not) I wouldn’t begin to think about bailing out SAA again until the real issue has been addressed. Bring in the most experienced, competent, successful airline managers that can be found, and give them one job — to get SAA right. A cash injection might be necessary to keep the aircraft flying for the time being. It may be expensive, but much cheaper in the long run. GL MansellParkwood
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.