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“The people who earn a lot of money are a small portion, and then at the base is where your mass market is, where people have limited disposable income, and we’re aiming at that market.”    

If one did not know any better, the words could have been verbatim from Pieter Boone, the relatively new CEO of Pick n Pay, who recently unveiled a sweeping strategic overhaul of the 55-year-old grocer that has trailed behind rivals both operationally and in the stock market.  ..

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