EDITORIAL: Galvanising the power of arts
Business in SA is — globally speaking — an unusually active sponsor of the arts and is a great example of its galvanising power
Business and Arts SA (Basa) held its 20th annual award ceremony on Sunday, an extraordinary record for an extraordinary organisation. Awards were presented to businesses small and large, including Standard Bank, Sasol, M-Net, General Electric, Rand Merchant Bank and the Gooderson Kloppenheim Country Estate Hotel. Business Day is a longtime supporter of the event, held in 2017 at the Nirox Sculpture Park in the Cradle of Humankind and sponsored by Hollard. Business in SA is — globally speaking — an unusually active sponsor of the arts, and this joint government and private initiative, which began early in the democratic era, is a great example of the galvanising power of the arts and what can be achieved by thoughtful, dedicated work. On its double-decade anniversary, it’s worth recalling and recording why business should continue taking an active interest in the arts. The point needs to be made for obvious reasons: as a developing country, SA should prioritise its meagre resources, ...
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