Perhaps because I am not a rocket scientist, I heard for the first time only last week the surely prizeworthy euphemism that was relied on by one of the two brimmingly unalarmed SpaceX functionaries to whom it fell to finesse the latest test-flight failure.

Blinking forgivingly at the camera as the wayward rocket careened towards the Indian Ocean, she coolly reassured us of the aborted flight that “we do plan for if something goes a little bit off nominal”. ..

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