In political economics there is something called “flooding the zone”. Roughly explained, this is when there is a deluge of information that takes people’s attention away from what should be prioritised. This is not helped by the fact that during crisis periods there is a proliferation of “experts” with untested opinions.

We saw this snake-oil behaviour during the Covid-19 pandemic. The current environment has its fair share of instantaneous trade policy “expertise”. In SA’s agriculture, we are fortunately not under such an attack through a flood of information. Still, we must continuously be vigilant and reflect thoughtfully on risks affecting the sector. ..

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