JONATHAN COOK: Entrepreneurs face conflicting incentives in growing businesses
It may be worth settling for a lower valuation to avoid unreasonable ambition killing the enterprise
12 November 2024 - 05:00
To grow or not to grow is a key question facing founders once their business is off the ground.
Noah (not his real name), an enthusiastic and effective entrepreneur in Kenya, just loves to sell. He wakes up fully energised by the idea of getting out there and offering customers great deals. He is enterprising and keeps three little businesses going...
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