Suppose in The Great British Bake Off participants could throw sand in other competitors’ cake mix. They might win, but the culinary world as a whole would lose, and it wouldn’t help the show with its viewers.

This approach kind of describes ArcelorMittal SA’s (Amsa) latest round of demands: it wants to win by raising costs for its competitors — local mini steel mills and importers — rather than by upping its own game. It might work for Amsa in the short run, but it would ultimately drag down both the steel value chain and the economy...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.