According to a McKinsey survey, generative artificial intelligence (AI) tools — AI systems that can create new content such as images, videos or text — are rapidly gaining popularity in businesses. Many organisations are already using these tools in their operations  and even top executives are personally using them for work. 

This increased interest in AI has led to a surge in investment in AI technologies. However, the survey also highlights the need for organisations to address the risks associated with using generative AI. ..

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