Meta’s family of apps — primarily Facebook, Instagram and WhatsApp — have been staples of my daily digital diet for years. Mine and billions of others. As of mid-2024, Meta reports that 3.27-billion people used at least one of its core offerings every day, and that user statistic is slightly higher (7%) year on year.

It’s unthinkable power and reach: not just to have a touchpoint with that many people around the world, but to live in the pocket of so many users — real people — who reach for your platforms almost compulsively...

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