JONATHAN COOK: Creating shared identity is a condition for survival
Wise leaders recognise that we all need to belong to a community we can identify with
23 July 2024 - 05:00
How do leaders create a shared sense of identity given that most workplaces are highly diverse? It’s an important concern, because a staff complement that is divided along demographic lines presents almost limitless opportunities for conflict.
Members are not going to contribute to a shared loyalty if they feel their ethnic, religious, political or any other identity prevents them from identifying with their diverse colleagues. Business leaders need to create a sense of belonging as “us” that is even more salient than the divisions imported from outside...
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