The 21st century has become the era of cult wines, pretty much throughout the wine-drinking world. Before about 1980 you would have had to look long and hard to find any demand for brands where the personality of the producer was the primary reason for making a purchase decision. In those now distant days there were also no wine critics making a living by putting a score to a wine. 

Robert Parker changed that with The Wine Advocate. Once scores (usually out of 100) replaced seemingly more esoteric wine knowledge as a way of determining what to drink, the door was opened. Any wine an influential critic rated 100 — or close enough to the magical number — immediately sold out. This in turn imbued it with rarity status. Increased demand fed the beast. Suddenly cult wines/producers came to dominate the discourse...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.