Five days. Five days is all it took for Meta’s new conversations app Threads to hit 100-million users since launching last Thursday. By comparison, it took OpenAI’s ChatGPT over a month (about 40 days) to hit 10-million daily users and two months to reach the dizzy heights of 100-million. 

This little titbit is dominating news headlines at the moment and is admittedly a feat, but it still doesn’t add up to the “Twitter killer” hat some have called Mark Zuckerberg’s new social baby. There is a critical factor driving this achievement that has nothing to do with the chaos over at Twitter, namely that Instagram — under whose brand and umbrella Threads was launched — has an established and loyal account base of something like 2-billion users. ..

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