JOHAN STEYN: Tread carefully when profiling clients with AI tools
Businesses must use artificial intelligence in customer profiling in a transparent and ethical manner
15 March 2023 - 05:00
We live in an era in which many businesses have access to large amounts of data on their customers. They can gain a better understanding of their customers’ preferences and behaviour by utilising artificial intelligence (AI) technology for customer profiling — the automated analysis of personal data in order to assess or make predictions about the behaviour, preferences or traits of an individual.
The following are examples of how organisations can apply AI in consumer profiling: ..
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