This week’s column is the third and final instalment of a short series assessing the end of Standard Bank’s sponsorship of the National Jazz Festival. I’ve shared insights from interviews conducted with festival director Alan Webster; with Monica Newton, CEO of its parent organisation, the National Arts Festival; and with Desiree Pooe, head of sponsorships at Standard Bank.

Each of them has provided careful commentary on the sometimes-merging, sometimes-clashing needs or interests of arts entities and their corporate patrons. Aware of the complexities in this kind of relationship, they have refrained from blunt generalisations. No spades have been called shovels...

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