It isn’t always pleasant to be reminded that SA is still part of the global economy. I remember the early afternoon of September 11 2001, when we were busy preparing a bumper edition of Business Day. One of the adverts I’d seen on the page plan was for American Express — it had the Big Ben clock tower at the UK parliament bending in a strong wind. Half a page! That was big money back then.

Then terrorists flew an airliner into the World Trade Center in New York. Within 20 minutes we lost five full pages worth of advertising as multinationals everywhere pulled their marketing and ran for cover. In hindsight, it probably never really came back...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.