×

We've got news for you.

Register on BusinessLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

In 2020, Jack Daniel’s launched its first global ad campaign in more than 100 markets. “Make it Count” was, according to Forbes, the Tennessee whiskey’s first-ever tagline. It wanted to inspire people to carry out small actions, to do the things they have always wanted to do.

The company shot “first-timer” ads, featuring people doing just that. Finding the moment and the strength to do the thing that they should and want to do. A young caddie takes the driver of his pro golfer and smashes the ball down the fairway...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now