Those of us subjected at school to the mathematics of set theory hopefully share a common memory of Venn diagrams. These illustrate the common ground where two or more sets — depicted as interlocking ellipses — overlap.

I was reminded of this when I began trying to parse the differences between tasting, judging, enjoying and appreciating wine. This is not something any of us think about too deeply. However, I was preparing for the annual wine judging academy I run with the Graduate School of Business of the University of Cape Town and these issues are central to many of the discussions...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.