KATE THOMPSON DAVY: An exploitable ‘asset’ is coming to a football club near you
The promise of huge profits through crypto trading has been cemented into the social consciousness
I’m not much of a “sportsball” fan (though I make an exception for Springbok rugby), so football news tends to fly way below my radar. My favourite tech podcast (the BBC’s Tech Tent), however, recently included a segment that broke through my honed cerebral sports deflectors and left me perplexed. According to the Beeb, football fans are now collectively dropping millions into club-endorsed non-fungible tokens (NFTs) and crypto coins, marketed as collectibles, for trade, or as a means to access fan perks.
“Across the five major European leagues,” reads one BBC article on the topic, “24 different clubs have launched or are considering fan tokens, including eight [English] Premier League sides.” Besides trading these coins as you would any other cryptocurrency, the so-called perks might be discounts in the digital shop of a football club or the chance to win tickets to a game. ..
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