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Everyone says we need thriving small and medium enterprises (SMEs) to reduce unemployment, but not everyone puts their intentions into practice.

Management scholar Chris Argyris used the term “espoused theory” for what we think explains our behaviour, and “theory-in-use” for what actually guides what we do. The government’s espoused theory supports SMEs; but its theory-in-use often seems to lead in another direction in practice...

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