KATE THOMPSON DAVY: What the floc? Privacy advocates gang up on Google
The internet giant is moving away from third-party tracking, but critics say this is not enough
04 May 2021 - 18:29
The debate over Google’s replacement for third-party tracking is red-hot this week, with a number of tech firms speaking out in sharp criticism of “FLoC”, the search giant’s new tracking toy that is supposed to put “privacy first”.
It has been a little over a year since Google broke the news that it would be phasing out third-party cookies on its browser, Chrome. This was January 2020, a period known as the Before Times, before lockdown and load-shedding tetris, before weekly family meetings with Uncle Cyril. Honestly, it feels like 100 years ago. ..
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