KATE THOMPSON DAVY: Who has the high ground on data and tracking fight inside your devices?
Digital advertising is changing, and online advertisers will have to adjust
27 April 2021 - 19:26
If you’re an iPhone user your next device update may give your personal data security a big boost — in one area of privacy at least.
Apple announced last week that iOS 14.5 — the latest version of its iPhone operating system — comes with a tracking kill-switch built in. This privacy feature is called App Tracking Transparency, and it requires that apps explicitly request permission from users to collect device and user data...
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