KEVIN MCCALLUM: With crowds absent, sport will have to go OTT
A PwC report spells out the prospects for a market that will have to find new ways to reach audiences and benefit from them
Pricewaterhouse Coopers believes that the growth of the sports market will slow to 3.3% over the next three to five years because of the pandemic, according to its 2020 PwC Sports Survey. Some sports organisations will see a drop of 30% to 40%. Some believe the market will only begin to recover in 2023.
Meanwhile, in Europe, the top five football leagues have spent a staggering £2.5bn on players. England has led the way with just over £1bn spent since July 27 — as clubs below the Premier League struggle for survival...