From Tim Richards’ book, ‘Investing Psychology: The effects of Behavioural Finance on Investment Choice and Bias’.

We actively edit our lives and spend most of our lives doing things we’re at least average at and which provide a positive stream of feedback, which makes us feel good about ourselves. It’s unsurprising, then, that when most of us think about ourselves we generally have a positive self-opinion — after all, most of us have mainly positive experiences to remember once we escape the clutches of our parents...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.