Jonathan Cook Columnist

This column was written on National Women’s Day for men who are not sexist, because we still have so much to learn. I believe Women’s Day has a message for men who run businesses.

In a TED talk Susan Colantuono explains how well-meaning mentors can unwittingly help maintain the status quo. The mentors she spoke to emphasised personal and relational matters when mentoring women, such as becoming more assertive and confident, developing a personal brand, working with other people and self-promotion.

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