Facebook faces a huge backlash — both internally and externally — for allegedly failing to manage hateful content and fake news. And now it’s getting hit where it really hurts: in the pocket.

Stop Hate for Profit is a campaign organised by the Anti-Defamation League, an American organisation with a legacy of more than 100 years of opposing bigotry in many forms. The campaign aims to get as many businesses as possible to commit to not advertise on Facebook in July 2020. And it already counts Coca-Cola, Unilever, Verizon and Adidas among its 150 (at the time of writing) signatories.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now