Cricket has been heading for a reset for years and warning signs have been present long before Covid-19.

It is hardly alone among sports in wanting more and more, bigger and bigger. But unlike many other sports it has been unable to sustain the growth or curb the greed. There will be less international cricket in the immediate future as the world changes but that does not necessarily mean it becomes more meaningful.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now