None of the firms that made Wall Street the centre of world finance had the prestige of the House of Morgan. JP Morgan (it was a person before it was a bank) at one point acted as the lender of last resort to the US federal government and many countries abroad. The US government, which considered Morgan too powerful, split it into JP Morgan the retail bank and Morgan Stanley the investment bank. In the 20th century the German Jewish dominated Goldman Sachs achieved top tier status with creativity, which made up for what they lacked, relative to Morgan, in muscle.

In contrast Merrill Lynch, dominated by Irish Americans, was superb at sales. It became the most successful of the wirehouses, with a national network of brokers who would sell shares to doctors and dentists in towns such as Peoria, Illinois. In effect they played the role now played by the financial adviser, though perhaps closer in spirit to those Old Mutual and Sanlam agents that specialise in investment...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.