KATE THOMPSON FERREIRA: Even the disrupters have been disrupted by Covid-19
Pandemic has upset many business models but one thing for sure is that some other start-ups somewhere will have a meteoric rise out of its ashes
I’m not a fan of the buzzword “disruption”. Or, to be more accurate, I am no longer a fan. I am of the opinion that it has been overused of late to the point of becoming largely meaningless. In the last few years, it seems that everything and anything has been declared disruptive by an overzealous marketing copywriter somewhere.
That’s not to say that I reject the concept (more below). Of course not. But when you start to talk about disrupting your own business before you are disrupted, we may have reached peak disruption saturation. Nonetheless, and against my better judgment, I am going to spend the next few paragraphs talking about disrupting the disrupters, and using the word far, far too often...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.