You know that “data is the new oil” thing? It’s not the freshest of ideas any more, despite how pleasing it is to our pattern-seeking human brains. The consensus is that the origin of this aphorism lies with mathematician and data scientist Clive Humby, in 2006. It’s found its way into a thousand pieces since then, probably most famously a 2017 report in The Economist that stated: “The world's most valuable resource is no longer oil, but data.”

Humby’s analogy is not a one-dimensional statement about the value inherent in the raw extractable resource, but that — like oil — unlocking greater value actually comes from refining and processing these resources...

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