The success of the established “classed growths” of SA (Meerlust, Kanonkop and Hamilton Russell are useful examples) raises a question about whether longevity of ownership is essential to the reputation of a brand. There are many counter examples — estates in long-term family ownership that have not flourished, as well as properties that have emerged from the shadows because of new capital and a new mindset.

There are also those — such as Thelema or Glenelly — which came to prominence almost at the moment of their creation because of the reputation of their proprietors.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now