The success of the established “classed growths” of SA (Meerlust, Kanonkop and Hamilton Russell are useful examples) raises a question about whether longevity of ownership is essential to the reputation of a brand. There are many counter examples — estates in long-term family ownership that have not flourished, as well as properties that have emerged from the shadows because of new capital and a new mindset.

There are also those — such as Thelema or Glenelly — which came to prominence almost at the moment of their creation because of the reputation of their proprietors.

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