Don’t Shave That Yak! was apparently turned into a computer term by the MIT media lab in 2000. The advice is as valid as ever.

For those who haven’t heard the expression before, Seth Godin’s explanation of the concept (on his blog) goes something like this:..

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.