We don’t need things to be happy and fulfilled, but the tragicomedy of consumerism is that we’ve made ourselves believe we do.

With the calendar year littered with consumer holidays such as Valentine’s Day, Mother’s Day, Father’s Day, in recent years Black Friday and the approaching Christmas holidays, we are regularly filled with a need to give and receive things that will probably be expended within a day...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.