The anatomy of a Cricket SA meltdown: it began with criticism and straight-up reporting; was followed by revoking accreditations; a leaked newspaper story intended to distract; anger, denial, lies and a radio appearance so horrendous and naïve it will be used by public relations lecturers as a case study on how quickly bullshit can collapse into buffoonery.

There were also retractions, sponsors having stern words, personal apologies, a public apology, a cancelled press conference, a suspension and resignations...

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