As I mentioned last week, I recently attended the Dell Technology Summit (“The Next Data Decade”) in Austin, Texas. This event gave the Austin-founded technology company the opportunity to report on its successes, announce a handful of new products and services (hello, on-demand business models and the Power One autonomous computing infrastructure), and — fascinatingly — present their “moonshot goals” for 2030 and beyond.

These “moonshots” — as they were subsequently referred to — are a handful of ambitious targets, things like 1:1 recycling, sustainability in packaging materials, and 50-50 gender parity in staff. As a card-carrying feminist (yours is in the post too, right?), this appeals to me, but what really struck me from this session was the response to a question from the media. The counterpoint was — and I’m paraphrasing here — “this is all grand, but it is very big on goals and there is not enough detail on how you intend to achieve these things”.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.