Last week Facebook announced plans to enter the health-tech, or e-health space, with the introduction of a new feature called Preventive Health. This is — for now — available only to US users of the social platform, and promises to provide recommendations of local health centres, set reminders for appointments, and mark when these health tests are done.

It makes sense for Facebook to play here. It is already so integrated into the lives of regular users. How does anyone remember a birthday these days, if Facebook does not prompt them? It also knows your anniversaries, and has an excellent “on this day” function, and it’s barely a baby step from that to reminding you when you’re due for a mammogram...

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