Last week in this column I mentioned deepfakes, almost in passing in my little love letter to Reddit, but a few recent conversations I’ve had about these suggest they are not as well-known or understood as I’d thought. And they really should be.

I did a quick survey of friends and family. My digital-media lecturer friend knew what I was on about — no surprise there — but the majority didn’t. The fact that most people — smart, educated, professional people from a range of cities and professions — hadn’t heard of these is almost as scary as the existence of deepfakes themselves. They are potentially a huge threat — socially, politically, and economically — and I’m not overstating here.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.