Last week, I was in Berlin for IFA 2019. IFA — pronounced “ee-fah”, if you’re wondering — is Europe’s largest annual technology show and one of its longest running ones too, with its origins as a radio-focused expo going back to 1924.

It is hard to explain the size of IFA. I always fail in this effort. It is hosted in the Messe Berlin exhibition halls and grounds, which has — their website tells me — 180,000m² of exhibition space, spread across 26 halls on multiple storeys. But that’s just a big number for the spatially challenged like myself. By comparison, the Dome (at about 11,000m²) is minuscule. It’s amazing and terrifying in equal measure.

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