NEIL MANTHORP: Confusion and anger as cricket fans wait for England tour dates
Cricket SA still working on 'differentiated ticket pricing' as it battles to establish creative income streams to boost its coffers
Confusion made way for frustration which has now been usurped by anger. The dates and venues for England’s tour of SA at the end of 2019 were supposed to be announced a year in advance, as usual, but four months later they have yet to be finalised. Tens of thousands of fans and hundreds of businesses have been waiting for the itinerary and the time has now come for many of them when costs are being incurred and losses accrued. It’s not just a matter of trying to plan the family holiday. Fortunately, Cricket SA is aware of the situation and says it is doing everything it can to expedite the process, but there is still important work to be done. “Cricket SA’s operating model requires the organisation to earn a reasonable return on certain tours to sustain cricket in SA,” said COO Naasei Appiah. “This requires all aspects of our revenue generating avenues to return reasonable income. We have noted that a number of fundamentals in our model require a review and adjustment to e...
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