Michel Pireu Columnist

In his book One Up on Wall Street: How To Use What You Already Know To Make Money in the Market, Peter Lynch suggests the best place to begin looking for a tenbagger is close to home. “If not in the backyard then down in the shopping mall, and especially wherever you happen to work … the customers in central Ohio where Kentucky Fried Chicken first opened up, the mob down at Pic ’n Save, all had a chance to say, ‘this is great; I wonder about the stock,’ long before Wall Street got its original clue. The average person comes across a likely prospect two or three times a year — sometimes more — so often we struggle to pick a winning stock, when all the while a winning stock has been struggling to pick us.” Over time that advice has been boiled down to “invest in what you know”. As investors we love to oversimplify things — or, better still, to have them oversimplified for us. In answer to the question “How will I know what to buy?”, the folks at Easy Equities reply “Easy!”, next to a ...

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