Type “where can I buy an Iceland …” into a Google search and before you are done it will finish your sentence in an annoying and spooky predictive “Big Brother” way with suggestions such as “sheepdog”, “orangutan” and “football shirt”. What to do? Well, fly past the sheepdog, make a note of the football jersey of the team that drew with Argentina at last year’s World Cup and take some time to remember the banned Greenpeace advert by the Iceland supermarket group that featured an orangutan and the destruction of the rain forest before finishing your sentence “cricket jersey”. You will be pointed to a dead end. No one seems to know where to buy an Iceland cricket shirt. This is sad, for indeed the must-have sports kit this year will be that of the national cricket team of Iceland, and I must have it. It’s a symbol of the impossible dream being chased. It’s about having the jersey of a cricketing nation that has just 35 players, no actual cricket ground and a Twitter feed that uses the...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.