As you know, I am a longstanding and faithful beer drinker, but do side-step occasionally to sample a few non-peaty Scottish whiskies, which prompted me to take a look at the recent Brand Finance spirit valuations to see what others are indeed drinking. American brands dominated its beer rankings, but Chinese products took the top three positions in its spirit brand value rankings. These are the baijiu drinks of Moutai, Wuliangye and Yanghe. Baijiu means “white or clear alcohol”, and though mainly distilled from sorghum as the starch base, it can also be produced from other grains such as rice, wheat, barley or millet. These rankings serve as a stark reminder as to how all things Chinese have come to the fore in recent years, with its spirits accounting for 54% of the total brand value in the league table. Jeremy Sampson, executive director at Brand Finance Africa, notes that drinkers of spirits and beer remain remarkably loyal to the brands and places where they are produced. “If I...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.