A WEE DRAM
CHRIS GILMOUR: Bland Buds top the list of the world’s most valuable beer brands
Mainstream US brews claim top spots in global authority Brand Finance’s report
The world’s top beer brands by value are the rather unremarkable, fewer-calories Bud Light, followed by the uninspiring Budweiser, with the most-admired red-star premium beer Heineken third. The descriptors are my opinion, but also the shared view of discerning beer aficionados. US brands collectively account for more than a third of the value of global beer brands, followed by Brazil and the Netherlands. These stats are from Brand Finance, a global authority that recently published a report on the world’s 25 most valuable brands, aptly titled “Beers 25 2018”. The report uses the Royalty Relief approach, a brand valuation method that involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use. Brand Finance reports that AB InBev owns 13 of the world’s top 25 brands by value. Only family-controlled Heineken, at number three, prevents it from making a clean sweep of the world’s top five. Besides owning...