The world’s top beer brands by value are the rather unremarkable, fewer-calories Bud Light, followed by the uninspiring Budweiser, with the most-admired red-star premium beer Heineken third. The descriptors are my opinion, but also the shared view of discerning beer aficionados. US brands collectively account for more than a third of the value of global beer brands, followed by Brazil and the Netherlands. These stats are from Brand Finance, a global authority that recently published a report on the world’s 25 most valuable brands, aptly titled “Beers 25 2018”. The report uses the Royalty Relief approach, a brand valuation method that involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use. Brand Finance reports that AB InBev owns 13 of the world’s top 25 brands by value. Only family-controlled Heineken, at number three, prevents it from making a clean sweep of the world’s top five. Besides owning...

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