LEFT ARM OVER
NEIL MANTHORP: Mzansi up and running, but future coffers look bleak
Creative thinking and marketing will be the key over the next four years
The harsh realities of a tournament organised at the last minute are becoming obvious, but there is no turning back. The Mzansi Super League (MSL) is far from perfect and, unsurprisingly, has yet to capture the public’s imagination, but it is under way and Cricket SA has made a multimillion-dollar commitment from which there is no reverse gear. The players are fully engaged and the level of competition has been high, if not always the level of cricket. But as the second half approaches, crowd attendances will increase and the importance of maintaining and increasing the intensity will become even more important. Make no mistake, the rest of the world is watching with a keen interest. SA remains a popular playing destination for international cricketers who have toured here before and an aspirational one for those who have not. Attracting and keeping their interest will be key to the success of the tournament in years to come. Fortunately, the feedback has been positive so far and th...
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