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One of the biggest excuses people give for not starting a business is that they don’t have that "big original idea" yet. There are a quadrillion start-up ideas out there, but just a handful convert into companies because we are often paralysed in the ideation phase, and our business simply never happens. We just become big talkers, with no action to back it up. Why? It may be the fear of the unknown, a need to control the outcome, fear of failure or fear of leaving our addictive salaries. Needing that "big idea" is the biggest misconception about starting a business. The reality is that the big idea is mostly created when we start working with it. It’s more important to roll up your sleeves and start executing, even when that idea is imperfect or not fully formed because we only become experts in something by being immersed in it. Most start-ups are not one idea or a eureka moment, but thousands of intertwined micro-decisions and micro-ideas, evolved over time, that form that busine...

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