Michel Pireu Columnist

There are questions novice investors need to ask themselves, from what they believe to whether they have what it takes. How do I want to invest? "Investing without considering your values is like having the fastest boat in the middle of the Pacific Ocean with no set destination," says Nick Maggiulli at Cornerstone Research. "No matter how fast you go, you will always feel lost.… "Find what you value in life, then tailor it to your portfolio." If maximising wealth at any cost is your objective, so be it. It’s probably what most investors want. But nowadays, precisely slicing and dicing data to create customised investment portfolios that fit your beliefs, values and preferences is an easy ask of technology. So, instead of settling for the obvious, why not ask yourself: ‘What more do I want from my investments?’ "Don’t let the noise of others’ opinions drown out your own inner voice," advised Steve Jobs. "Have the courage to follow your heart and intuition. They somehow already know w...

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