A WEE DRAM
CHRIS GILMOUR: Brand value and brand strength can be indicators of very profitable companies
Consumers love brands. Brands make a promise about the quality and integrity of the underlying product and hence brand value is something to be proud of, something that, with judicious curatorship, grows over time. Brands engender customer loyalty and strong brands attract good people to work for them but ultimately help companies to be very profitable. Brand valuation and strategy consultancy Brand Finance recently unveiled its South Africa 50 for 2018, an annual ranking of the most valuable brands in SA. MTN is once again SA’s most valuable brand, while Capitec is the country’s strongest brand. Brand Finance is headed in SA by brand guru Jeremy Sampson. The unveiling of the rankings, in conjunction with Brand SA, was held at the Nelson Mandela Foundation in Houghton. The event coincided with the 100th birthday celebrations of Nelson Mandela, the greatest brand this country has had yet. "Brands are country ambassadors," says Sampson, citing what happened to Finland when its most ic...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.