Fool me once, shame on you. Fool me twice, shame on me. Fool me three times, and we have a deadly listeriosis outbreak. There have been several occasions in recent memory that Tiger Brands has displayed greed, gross incompetence or lack of conscience. Three key events are Nick Dennis’s bread price collusion scandal, followed by Peter Matlare’s Nigerian money-sucker in the form of Dangote Flour Mills, and now it is Lawrence MacDougall’s listeria tragedy, as Enterprise meat products are implicated. Chief financial officer Noel Doyle (who in the past has served as chief operating officer, interim CEO and business executive for grains and Nigeria) has witnessed all three instances. At the March 2018 interim financial results presentation, MacDougall started by addressing this national heartbreak. He gave the assurance that if Tiger was found to have had any link to any of the specific listeria incidents, he would make sure it did the right thing. Insurance recoveries The financial impac...

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