Morgan Housel started writing about investing 10 years ago. These are some of the things he says he’s learned along the way: • Most investors have a hard time distinguishing between what happened and what they think should have happened. • Not caring about temporary things and obsessing over permanent things is underrated. •Most risks are overblown, except the ones no one’s talking about. • There are two red flags: beliefs that haven’t changed in 20 years and beliefs that changed overnight. • Good marketing wins in the short run, good products win in the long run. • Telling the difference between patience and stubbornness is hard. • The number of words is negatively correlated with the amount of insight. • People can be led to believe and defend anything with the right incentives. • The ability to absorb manageable damage is the key to success for businesses, careers and investments. • Every investor should go to investment conferences, if only to meet 400 people who think like you,...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.