And so, to Finland, where the New York Times is reporting this week that the country has "sort of lost its sports mind". Finland, the country that gave us the calm majesty of Sami Hyypia, the genius of Jari Litmanen, the dry smile of Mika Hakkinen, the dead face of Kimi Raikkonen and the swashbuckling party that was Keke Rosberg, has just hosted the 20th annual Swamp Soccer World Championships.

The Times reminds us Finland also hosts the Wife Carrying World Championships, Mobile Phone Throwing World Championships, World Berry Picking Championship and Air Guitar World Championships. As Paivi Kemppainen, a swamp soccer player and fan, told Andrew Keh of the Times: "We have some weird hobbies." Perhaps the most famous mascot in Finland is Jetta, a "stuffed badger ensconced in a bird cage". Keh explains it perfectly: "Jetta acts as a mascot of sorts for a team of 12 friends who make the seven-hour drive each year from Vihti, near Helsinki, for the competition.

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.